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ICT Services

Digital marketing and SEO

Search optimisation, paid advertising, social media and content, for businesses that want the website they paid for to actually bring in enquiries.

What this is

Search optimisation, paid advertising, social media and content, for businesses that want the website they paid for to actually bring in enquiries.

Search is where most of this starts, because someone typing what you sell into Google is already looking to buy. That work is unglamorous: pages that answer real questions, a site that loads quickly on a phone, accurate business listings, and titles and descriptions written for a person scanning results rather than stuffed with keywords. There is no shortcut here that survives contact with a search engine update, and anyone offering one is selling you a problem for later.

Paid advertising is the faster route and behaves differently: it produces traffic the day it is switched on and stops the day it is switched off. It is worth running while the slower search work builds, and worth measuring honestly - which is why reporting shows enquiries and cost per enquiry rather than impressions, a number that always looks impressive and rarely means anything.

What is included

  • Search optimisation covering site structure, speed and page content
  • Local listings and map presence, kept consistent across platforms
  • Google Ads campaigns built, run and reviewed against cost per enquiry
  • Social media and content planning around what customers actually ask
  • Monthly reporting in enquiries and cost, not impressions
Performance analytics charts on a laptop screen

How it works

From first call to handover

  1. Audit of current visibility, site health and where enquiries come from now

  2. Priorities agreed, separating quick corrections from slower structural work

  3. Implementation on the site, listings and campaigns

  4. Measurement set up properly before spending begins

  5. Monthly review against agreed targets, with the plan adjusted

Pricing

How this is billed

Retained monthly against an agreed scope, with advertising budget separate and paid directly to the platform rather than through us, so you can see exactly what is fee and what is spend. One-off audits and corrections can be quoted as a project if you would rather start there than commit to a retainer.

After installation

Support and servicing

Reporting is monthly and written in enquiries and cost per enquiry, because those are the numbers a business can act on. Analytics access is set up in your own account rather than ours, so the data stays yours if the arrangement ends - the same principle we apply to domains and hosting.

Questions

What people ask before booking

How long before we see results from SEO?
Months rather than weeks, and anyone promising otherwise is either buying traffic or taking a risk with your domain. Paid advertising is what produces enquiries quickly, which is why the two are usually run together.
Can you guarantee first position on Google?
No, and neither can anyone else - rankings are set by Google, not by suppliers. What can be committed to is the work that reliably improves visibility, and reporting honest enough to show whether it did.
Do we have to commit monthly?
Not necessarily. An audit and a round of corrections can be taken as a one-off project, and plenty of businesses start there. Ongoing work suits you if you want campaigns actively managed rather than set up and left.

Ask about digital marketing and seo

Send us the building, the distances and the problem you are solving. We will come back with a survey date and an honest view of what it takes.

Request a site survey